"I’m thrilled to see my products in amongst the delicious collection put together by Artisan Selections, I think it’s a wonderful fit!"
Maggie Beer is one of Australia’s best-known culinary icons and very much a Barossa food tradition in her own right. Maggie’s fame has been built on a career that spans farming, food production, exporting, food writing and television presenting. A respected mentor to many, she is celebrated for her entrepreneurial skills and natural leadership abilities.
Inspired by the Barossa Valley’s abundance of fresh produce, Maggie Beer Products bases its reputation on Maggie’s own philosophy of using quality ingredients, in season, to produce the best niche market gourmet products.
As Maggie explains: “We are so lucky to have access to the growers we have in the Barossa. A strong food culture develops organically over time, based on the day-to-day lives of the people that make up the community. The Barossa has such a rich diversity of produce that it has naturally allowed and encouraged an ever-growing tapestry of food-based ventures, but all of them are steeped in a common history. That’s the key: there must be substance that sits behind what appears idyllic.”
Taking inspiration from the abundant surrounds of the Barossa and its Mediterranean climate, Maggie’s original food philosophy still stands today: always cook from the heart, with ingredients at hand, never letting anything go to waste. This is the basis that underpins all that Maggie did then, and all that Maggie does now.
As with everything Maggie does, flavour drives the end result and, with that in mind, there are equal parts applied research and serendipity in her approach.